Common questions

Are you a gambling operator?

No. We are a B2B data and analytics consultancy for licensed gaming businesses. We don't run games, take bets, hold player funds, or offer gambling of any kind.

What does "end-to-end" analytics mean?

We instrument the whole funnel — click, registration, deposit, wager, bonus, withdrawal, churn — across every data source, so you see one connected picture instead of disconnected exports.

How much does it cost?

Standard setup starts at $25,000, full digitisation & automation from $50,000, and enterprise AI full-management is custom. See the pricing page.

What's the difference between the tiers?

Standard gets you seeing every metric; Full Digitisation automates everything down to the last detail; Enterprise is a fully AI-managed analytics operation we run for you.

How do you handle our data?

Under NDA and to your requirements. We can model performance from aggregated data and rarely need raw PII.

Where does your market data come from?

Official regulators only — for example iGaming Ontario, the AGCO and OLG for our Canada desk — each figure linked to its source. We don't publish estimates as facts.

Which tools do you work with?

We're tool-agnostic — data warehouses, BI tools and your existing exports. We build to fit your stack.

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